Red - Red is hot color. It is an established color of love, urgency, courage, danger, passion, blood, intensity, aggression, and competition. It is best used as an accent color. This color does not usually blend well with greens or purples of the same intensity, so if you use red with these colors, modify the brightness or intensity.

Blue - Blue is a color of peace, tranquility and wisdom. It also conveys honesty, truth, loyalty, power, coolness, health, harmony, and confidence. Blue is a safe choice for most uses, and goes well with the majority colors

Beige and Gray - These are neutral colors. As neutrals, they can be combined with almost any color and still come across well. Both make for very readable backgrounds, but be sure to use glints of bright colors or the site will appear uninteresting.

Black- Black entails death, seriousness, solid strength, elegance, sophistication, rebellion, evil, power, and mystery. It can be powerful, aloof and intimidating.

Yellow - Yellow is the brightest of all colors and has the greatest illuminating power. It is a warm and cheerful color. In addition to cheerfulness, yellow can also convey caution, optimism, idealism, cowardice, and imagination.

Green - Green connotes youth, fertility, ecology, nature, health, growth, money, safety, healing, and food. However, to other viewers, it may connote envy, insects, and reptiles.

Brown - Brown implies simplicity, earthiness, comfort, durability, and stability.

Purple-Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale.

White-Suggests truthfulness, purity, clean, devotion, mild, and contemporary. White is the best color for a background color on the web

Orange-Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.

Pink-Suggests softness, sweet, femininity, well-being, innocence, and nurture.

Gold-Suggests expensive, and prestige.